- Digital Marketing Introduction
- Digital Marketing Vs Traditional Marketing
- Digital Marketing Channels
- Digital Marketing Scope & Career
- Basics of Search Engine
- Fundamentals of Google Algorithm
- Google vs other Search Engines
- Technologies used in DM
- Importance of Website Traffic
- Structure of Online Marketing
- Process of Digital Marketing
- Scope of Digital Marketing
- Case studies
- Tips & Tricks of Digital Marketing
Introduction To AI In Digital Marketing
– Understand What Is AI In Ditital Marketing
– Benefit Of Using AI In Digital Marketing
– Overview Of Top Trending Popular AI Tools In Digital Marketing
Tools:
- Chatgpt
- copy.ai
- Rytr
- Midjourney
- Captions
- Gemini
- Bing Image Create
- Imagine with Meta AI
- Merlin ai
- playground ai
• Understanding Blog & Post
• Introduction To Blogger.com
• Creating Post & Pages
• Customizing Theme & Setting
- Website and Webpages
- Types of Websites
- Different platforms to create a website
- Intro to WordPress
- Intro to HTML
- Posts vs Pages
- Category vs Tags
- Themes, plugins, and layouts
- What is a domain?
- What is hosting?
- What is C-panel?
- Planning your website
- Tips & Tricks to website Planning
- Choosing the right hosting
- Introduction to WordPress
- How To Install WordPress?
- Finding a right domain name
- Choosing a free/premium template
- Know your WordPress dashboard
- Adding a sitemap, widgets, and themes
- Create Posts and Pages
- WordPress categories and tags
- Creating multiple pages
- How to upload Demo content?
- Our 20-step plan to create your website
- Integrating Google Analytics
• Understanding E-Commerce
• Installing Woo – Commerce
• Product Listing
• Store Setup Setting
- Introduction to different types of content
- Brainstorming to develop content ideas
- Researching, writing, and editing content
- Learning about Keyword Research tools
- Deepen your research using other forums and websites
- Formula to writing a proper content
- Avoiding grammatical mistakes
- Understanding your audience
- Know about the word limit
- Learn how to keep your readers hooked
- Tone and intonation for content
- Do’s and Don’ts of Content Writing
- Know the difference between informative & creative writing
• Introduction To Canva
• Creating Logo
• Creating Social Media Post
• Introduction To Powtoon
• Creating Animated Video
• Creating Presentation Video
Introduction To Instagram Reels
How To Create Engaging Reels Content
Techniques To Create And Shoot Reels
Matching-Up With Trending Audio & Music
Understanding & Applying Latest Trends & Challenges
How To Grow Audience With Reels
• What Is Search Engine
• Top Search Engines
• How Search Engine Works
• What Is SEO
• Types Of SEO
- Site Analysis
- Keyword Research With Google Keyword Planner
- Keyword Planning
- Domain
- URL Structure
- Title Tag
- Meta Tag
- Google Analytics (Code Generation)
- Canonical Tag
- H1 Tag
- Image Optimization (Alt Tag)
- Anchor Tag
- Content Optimization
- Sitemap Creation & Submission (html and xml)
- Robots.txt
- Custom 404
- 301 302 Redirect
- .htaccess
- Google Web Master Tool (Search Console )
- Bing Web Master Tool
- Others SEO Tools
• What Are Backlinks & Its Importance
• Precautions To Create Backlinks
• Domain & Page Authority
• Do Follow & No Follow
• Keyword In Anchor Text
• Where & How To Create Backlinks
• Business Directory Sites
• Social Book Marketing Sites
• Video Submission Sites
• PPT Submission Sites
• Image Submission Sites
• Blog Commenting
• Guest Posting
• Web 2.0
Module 13: Google Analytics 4
- Introduction to Google analytics
- How Google analytics works
- Understanding Google analytics
account structure
- Understanding Gooogle analytics
insights
- Understanding cookie tracking
- Types of cookie tracking used by
Google analytics
- How to set up analytics account
- Hot to add analytics code in
website
- Understanding goals and
conversion how to setup goals?
- Understanding different types of
goals
- Understanding bounce & bounce
rate
- Difference between exit rate
& bounce rate how to reduce bounce rate
- How to setup goals
- Importance of funnels
- How to integrate adwords and
analytics account
- Benefits of integrating adwords
& analytics
- Measuring performance of
marketing campaigns via Google analytics
- Understanding filters &
segments
- How to set up filters &
segments
- How to view customized reports
- Monitoring traffic sources
- Monitoring traffic behavior
- Taking corrective actions if
required
- GOOGLE ANALYTICS CERTIFICATION
- Introduction to Google Webmaster
tool
- What is Search Appearance?
- What is Data Highlighter?
- What are accelerated mobile
pages?
- What are HTML improvements?
- What is structured data?
- Importance of Sitelinks
- What is search analytics?
- What is search traffic?
- What is a crawler?
- How to remove pages from Google
search results?
- Indexing pages through GWM
- Google disavow tool
- Tips & tricks for mastering
Google WebMaster
- What is Local SEO?
- On-site content review
- White page listings
- Organic search vs Paid
Advertising
- Quality off-site link building
- Improving your local visibility
- Google myBusiness
- Facebook Local
- Other local listing sites like
Just Dial, Sulekha, Shiksha, etc.
- Tips & Tricks to enhance your
local SEO presence
• Video Optimization Introduction
• Video Ranking Factors
• Youtube Studio Video Setup
• What Is Keyword & Keyword Research
• Tools Used For Keyword Research
• How To Use Keyword Planner
• Types Of Keywords
• What is Google Algorithm
• Impacts Of Google Algorithm
• Panda
• Penguin
• Hummingbird
• Google Mobile-Friendly Update
• Pigeon
• SandBox
• Google RankBrain
• Google Possum
• Google Fred
• White Hat SEO Techniques
• BlackHat SEO Techniques
• Gray Hat SEO Techniques
- On Page SEO Audit Reports
- Off Page SEO Audit Reaports
- Introduction To Competitors Analysis
- Tools For Competitor Analysis
Writing SEO Friendly Content
Focus Keyword Research
LSI Keywords
Highlight Keywords
Content Structures
Type Of SEO Content
How To Find Website’s To Create Links
Creating Backlinks Practically For Website
Module 23: Social
Media Optimization
- What is social media?
- How many social media platforms
are available?
- Benefits of social media
- What is social media
optimization?
- How to grow your organic
followers?
- Increase the engagement
- How to target the right audience?
- Usage of different social media
tools
- Learn post scheduling (use
Hootsuite, buffer), etc.
- An introduction to listening
tools
- How to increase the reach of
organic posts?
- How to optimize your page?
- Understanding Facebook marketing
practical session
- Creating Facebook Page
- Increasing fans on fan page
- How to do marketing on fan page
(with examples)
- Fan engagement
- Important apps to do fan page
merketing
- Facebook Advertising
- Types of Facebook advertising
- Best practices for Facebook
advertising
- Creating Facebook advertising
campaign
- Targeting in ad campaign
- Payment module-CPC vs CPM-CPA
- Setting up conversion tracking
- Using power editor tool for adv.
- Facebook Creator Studio
- Facebook Ad Breaks
- Facebook Instant Article
- Understanding Facebook marketing
practical session
- What is Instagram?
- A basic introduction to Instagram
Marketing
- How to create Instagram ads?
- Creating remarkable content for
Instagram Ads
- Analyze and run your Ads
- Use Instagram Marketing for
influencing
- Generate leads through Instagram
Marketing
- Drive traffic to your website
with Instagram Ads
- Get in touch with influencers for
better reach and engagement
- Tips and Tricks to tackle the
account/business page
- What is Instagram?
- What is Linkedin
- Understanding Linkedin
- Company profile vs Individual
Profiles (Difference between Individual and Company Profiles)
- Understanding Linkedin Groups
(Manage Linkedin groups)
- How to do marketing on Linkedin
groups
- Linkedin Advertising & it
best Practices
- Increase ROI from Linkedin ads
- Linkedin Publishing
- Company Pages
- What is Linkedin
• What Is Social Media Automation
• Tools Used For Social Media Automation
• Schedule Post & Connect Social Channels
• Creating Social Media Calendar List
• Monthly
- What Is Influencer Marketing
- Case Study Of Influencer Marketing
• What Is Lead
• Methods To Generate Traffic
• Landing Page Optimization
• Understanding Thank You Page
• Landing Page Optimization
• Understanding Thank You Page
• Introduction To Search Engine Marketing
• Concept Of PPC
• Understanding Bidding Strategy
• Types Of Ad Extension
• Ad Group Setup
• Types Of Keywords
• Dynamics Ads
• Quality Score
• Ad Rank
- Understanding in organic search
results
- Introduction to Google ads &
PPC advertising
- Overview of Microsoft Adcenter
(Bing & Yahoo)
- Setting up Google ads account
- Understanding ads account
structure
- Campaigns, Adgroups, Ads,
Keywords, etc.
- Types of Advertising
campaigns-Search, Display, Video
- Difference between search &
display campaign
- How does ads rank ads
- Understanding ads algorithm
(adrank) in detail with examples
- What is quality score
- Why quality score is important
What is CTR?
- Why CTR is important
Understanding bids
- Advanced level bid strategies
- Enhanced CPC
- What are flexible bidding
strategies
- Understanding ad-extensions
- Types of ad-extensions
- Adding ad-extensions in our
Campaign
- Creating adgroups
- Finding relevant adgroups options
using tool
- Creating adgroups using tool
- Understanding keywords
- Finding relevant keywords
- Adding keywords in ad-group using
keyword planner tool
- Understanding types of keywords
Board, Phrase, Exact, Synonym & Negative
- Examples of types of keywords
- Creating ads
- Understanding ad metrics Display
& destination URL
- How to write a compelling ad copy
-
- Best & worst examples of ads
Creating ads
- Tracking Performance/Conversion
- What is conversion tracking Why
is it important
- How to set up conversion tracking
- Adding tracking code in your
website
- Checking conversion stats
- Optimizing Search Campaigns
- Remarketing
- GOOGLE
ADS CERTIFICATION
- Ads Fundamental
- Search Advertising
- Display Advertising
- Video Advertising
- Shopping Advertising
- Mobile Advertising
• Understanding Shopping Campaign
• Creating Merchant Center Account
• Adding Product To Merchant Account
• Creating Shopping Campaign
- Understanding Video Campaigns
- Creating 1st Video campaign
- Importance of Video marketing
- Benefits of Video marketing
- Using you tube for Business
- Developing you tube video for
Marketing strategy
- Get traffic through you tube channel/video to your website
- Create video adgroup
- Targeting options
- YouTube Monetization
- How to Increase Youtube (Views,
Subscriber Etc.)
- Understanding Video Campaigns
- Creating App Campaign
- Understanding IOS And Android App
- Selecting App To Promote
• Introduction To Growth Hacking
• Case Study Of Growth Hacking
- What is Online Reputation
Management?
- Know-how to use ORM tools
- Neutralise the reviews in a
polite manner
- Improving the reputation
- Hiding of the negative reviews
- Creation of ORM strategies
- Increasing the star rating
- Flagging inappropriate reviews
- Analysing Real-Time case studies
- Get more customers
• What Is Email Marketing
- What is Email Marketing?
- Types of Email Marketing
- How to send bulk email with your
own mail server?
- How to collect data for Email
Marketing?
- How to analyze Bounce rate and
Open rate?
- Collection of leads from Email
Marketing
- How to create a newsletter for
Email Marketing?
- Ways to set up templates and
newsletters?
- How Can we use Mailchimp for
Email Marketing?
- How to generate leads through
Email Marketing?
• Importance Of Whatsapp Marketing
• Benefit Of Whatsapp Business
• Setup Of Whatsapp Business
• What Is Blogging
• Topic Selection
• Formats Of Blogging
• Monetization
• What Is Google Adsense
• How To Apply For Google Adsense
• Adsense Policy
- What is Affiliates
- How to join and Earn with Affiliates
- Top Indian and Worldwide Bloggers
- How ot Earn Money with Blogging
- What is Affiliates
• What Is Freelancing
• How Freelancing Works
• How To Quote Client
• How To Get Clients
• Creating Freelancing Portfolio
• Creating Resume
• Portfolio Building
• Interview Question
• 1 on 1 Mock Test
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